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Editorial Architecture
B2B works with you to plan your Web site content. If you have existing materials, we evaluate them to establish if they
- are necessary,
- reflect your corporate culture,
- need editing,
- require supplementing with other materials.
If you do not have existing copy, we will develop a content outline that defines the scope of the copy needed. When the editorial outline has been established, we work with your company and HTML, Flash and database team members to determine the overall site layout. Site maps are then developed that reflect this structure.
